The challenge is a marketing one, and it requires redefining, or at the very least refine the natural stone’s value proposition, so that it resonates more strongly with younger generations.
Nature versus nurture
The challenge is a marketing one, and it requires redefining, or at the very least refine the natural stone’s value proposition, so that it resonates more strongly with younger generations.
The Blue List is dictionary of terminology to describe responsibly sourced products and sustainable practices in the jewellery, gemstone and precious metals supply chains.