The goals of the World Diamond Council are to preserve and protect the integrity of the Kimberley Process and the entire diamond value chain, WDC President Edward Asscher stressed in a video message during the opening of the the Guangzhou International Jewellery & Diamond Conference on October 29, 2020. This by upholding seven essential principles, which together ensure that diamonds can be sourced responsibly and transparently. They include: complying with internationally accepted standards related to (1) human rights, (2) labor rights, (3) environmental practices, (4) anti-corruption and (5) anti-money laundering. Principle 6 involves the supporting of the development of communities in the mining and production areas, and, finally, Principle 7 covers the disclosing and differentiating between natural and synthetic diamonds.